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Latest Blog Posts

Posted on April 20, 2022 by Suzanne Reese

When someone's furnace or air conditioner stops working, they will want it repaired quickly. Sometimes they already use a home-service based company, so they will just call them if they can remember who they are. (If they can’t remember–or as a business owner you’re not getting much repeat business–that’s a problem for another post but it basically means you’re not doing enough to stay top of mind.) But back to the original problem, when their regular company doesn’t come to mind, they will ask for a recommendation for a local home-service based company - and again…

Posted on April 30, 2022 by Robert Reese

Automation can make life easier for the busy home service business owner - and in fact is considered by some gurus to be a necessity for any business that wants to be around at the end of the decade. Having a good automation system not only reduces workload, but it keeps your company top of mind to your customers.

While most folks (at least those of us older than thirty) think of emails when it comes to automation, a good system should include text messaging (which has a 100% open rate as opposed to email that’s at about 20%) and even ad tracking (you know those creepy pictures that follow you around the internet after you visit a site? They actually work! Who knew?)

Posted on May 10, 2022 by

Suzanne Reese

Customer reviews are powerful tools. Most people research a product, a restaurant, a hotel, and more online before making a purchase, which leads them to reviews that give them an idea of the product or service they want to purchase-or even the company from which they want to purchase it. No surprises there.

But if you own an home service company, you probably know the frustration of not only getting leads, but making sure they are positive (nothing worse than a customer venting their frustration in the review section, especially when the situation wasn’t your fault, right?)

So what can you do, as a business owner, to get more – and better – reviews? Two things are required.

Posted on May 20, 2022 by Suzanne Reese

Let’s face it, posting to social media isn’t what it used to be. If you’ve been in business more than a few years, you know that there was a time you could make a post about an upcoming sale and then count on a smattering of excited replies and probably a few takers on your offer.

But posting these days can feel like you’re on a desert wasteland - you put up a post and then…crickets. Which makes the small business owner wonder if there’s any point to even using social media. The truth is…you probably can run a business without posting to social media at all. But that doesn’t mean you should.

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